ibis turns 10 in India

first_imgibis Gurgaon Golf Course turned 10 recently marking the presence of brand ibis in India. AccorHotels launched the ibis brand in India in 2008 with ibis Gurgaon Golf Course Road, in a joint venture with InterGlobe Hotels (IGH). Today, ibis has grown to 18 hotels across 12 cities and caters to over 100,000 travellers from India and abroad.To mark this milestone, the year began with the launch of ‘ibism’, a cultural movement that celebrates one’s’ individuality, uniqueness and is designed to be inclusive. It was inspired from the changing demands of travellers for unique and personalised experiences with ease at every touch point. Adding to this, ibis is rolling out a new food concept at ‘Spice It’, its food and beverage offering across all ibis hotels in India. Inspired by home and street food, ‘Spice It’ will now serve a revamped menu that provides comfort food with a twist while reflecting various Indian cuisines.Speaking on this occasion, J.B. Singh, President & CEO, InterGlobe Hotels said, “ibis’s evolution since its inaugural launch in 2008 has been remarkable. InterGlobe Hotels is a unique joint venture between InterGlobe Enterprises and AccorHotels that has driven sustained growth and expansion. With our current network of close to 3,000 rooms and several more under development, our partnership has energised the smart economy segment that has set a significant benchmark which identifies with the new resurgent India. We are committed to remain on course to grow the network and be a catalyst in the Indian growth story.”Jean-Michel Cassé, Chief Operating Officer, India and South Asia, AccorHotels said, “The past decade for the ibis brand in India has been very exciting. This would not be possible without our partner InterGlobe Hotels (IGH). Our association with IGH has enabled us to be the leader in the smart economy segment. As we look ahead, we hope to continue our relationship with IGH to create even greater opportunities for the ibis brand in India.”last_img

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